Who are we looking for?
We’re looking for a new, part-time member of a growing Marketing department. Someone with deep knowledge of all digital strategies and tools that generate and convert leads - from SEO, PPC and ABM/Advertising to CRO - as well an insatiable passion for measuring, learning, testing, and tweaking to continuously improve results. This is a great opportunity to have a big impact on a growing and uniquely positioned company.
- Develop and execute digital strategies; leverage the optimal mix of channels and tactics including search engines, paid advertising, social media, and email campaigns to engage target customers and convert to qualified leads
- Measure and analyze engagement and CTR/conversion data to understand what’s working and why, and continuously optimize our strategy and tactics (from campaigns to landing pages) to maximize success
- Support other growth activities, from web scraping and campaign list building to supporting website enhancements (HTML or CSS skills preferred)
Position is part-time, and can be done remote or in-office. Remote applicants should be local to the Conshohocken area and be available for monthly meetings onsite.