Its not that often I can share 2 lessons based on a visit to a fast food restaurant for lunch but in fact I can do that today.
One is that in the startup world those that succeed usually need a good or great idea bundled together with good or great execution and it is in part those two factors that determine to what extent an idea or company will succeed. The other is the old adage of “under promise and over deliver.”
So what’s the story?
I don’t watch TV that much any more but the other day I caught a Wendys commercial about their new Boneless Wings. Since I try to watch what I eat (a hazard of getting older) and I also try to watch my carbs what appealed to me was a fast food restaurant offering what looked like grilled marinated chicken without the carbs.
This is what the ad looks like:
So today while running some errands I stared to think about lunch and noticed a Wendys so I thought I’d give it a try.
When it’s my turn in line I order the Asian Sweet & Spicy ones shown in the picture above. I’m thinking it will come out something like fast food Chinese chicken does… grilled with some marinade sauce on the top. Fairly low cal (other than the sauce) and tasty.
Instead I watch the woman behind the counter scoop up what looks like a bunch of chicken nuggets into a black plastic container, pull out a plastic squeeze bottle, squirt some sauce into the container, put a lide on, and then shake it vigorously for about 10 seconds, then put it on my plate. I have to say I was a bit shocked, otherwise I would have told them – never mind.
I got back to my table and although this is not my picture (found it on the web) this is what it looked like:
After taking a bite it was in fact their chicken nuggets (or as someone else on the web commented, something similar to their old chicken strips) with some sauce squeezed on top. Worse yet I looked at the board and 5 chicken nuggets with sauce cost $1.19 at this location. I counted 8 pieces of chicken in here and it cost $3.99! More than 3 times the price!
In general, I like Wendys. I don’t eat there much but if I need some food and there is one around I’ll get burgers or Chicken from time to time and like their salads. But this has to be one of the worst executions of what could have been a good idea…and worse in my opinion one of the worst cases of mis-setting customer expectations I have experienced in a long time.
I shared the same sentiments regarding this product. I could not believe the blatant mis-representation. I was shocked that companies still do this sort of thing, and I definitely did not expect it from Wendy’s. In the commercials the chicken does not look breaded or fried. I was incredibly disappointed, because I too enjoy a good Wendy’s meal on occasion. In the end, I ended up feeling guilty for eating this fried, chicken nugget, goopy mess that I completely overpaid for.
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Its not that often I can share 2 lessons based on a visit to a fast food restaurant for lunch but in fact I can do that today…..
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One is that in the startup world those that succeed usually need a good or great idea bundled together with good or great execution and it is in part […….